Stacy Luft, MBA, helps solopreneurs replace money anxiety with calm, clear confidence. Founder of CEO Business Balance, she brings 30+ years of financial expertise and teaches at Hofstra University. Your numbers, without the overwhelm.
Create predictable income by tracking every dollar, building a cash reserve, diversifying revenue streams, and using simple forecasting tools to anticipate gaps before they happen.
Transform financial anxiety into financial clarity by acknowledging your emotions, automating routine tasks, scheduling regular money reviews, and focusing on the value you create rather than scarcity-based thinking.
Build a simple system that tracks income, sets aside taxes, and pays you consistently—so your money feels steady, not stressful.
Replace hourly billing with value-based retainer packages.
For many capable, service-based solopreneurs, the financial side of the business can feel overwhelming, shame-inducing, or simply disconnected from the meaningful work you do.
As a solopreneur, hire a bookkeeper when you spend over three hours a month on your books, consistently fall behind, or the stress of it causes total avoidance. This is a strategic investment to prevent costly emergencies and reclaim your energy for growing your business.
When you delete a transaction, you're not just removing a mistake. You're erasing history. And in bookkeeping, history matters more than you might think.
Overcome financial anxiety by starting small: schedule 15-minute weekly 'money dates' to review basics. Use simple software and reframe numbers as a tool for empowerment, not judgment. This small habit prevents massive future crises.
Revenue is total income; profit is what's left after expenses and taxes. Spending based on revenue is the fastest way to manufacture a cash crisis because you're spending money that belongs to the IRS or your suppliers.
