You built your business to have more freedom.
Your finances shouldn't be the thing that takes it back. I help service-based solopreneurs understand their numbers, get their books in order, and build a steady relationship with their business money. Without turning them into accountants.
Find your starting pointMost solopreneurs aren't avoiding their finances because they don't care. They're avoiding them because no one ever made the numbers feel like theirs.
The books feel like someone else's territory. The reports feel written in a language they were never taught. So they look when they have to, look away when they can, and make decisions with less information than they deserve.
That's not a discipline problem. It's a clarity problem. And clarity is fixable.
Not sure where you'd even begin?
That's the normal place to start, and it's what the readiness check is for. Eight questions about how your business runs and where your books actually stand. Nothing to upload, nothing to look up, no score at the end.
I read every one myself and email you back within one business day, naming where I think you should start. If your business needs someone who specializes in something I don't do, I'll tell you that plainly and point you toward them.
"Looking at my numbers is no longer a scary task that I avoid — it's become empowering and a motivator. My finances felt like such a mess before and now I have clarity, and I know what I need to do to move myself and my business forward. Stacy's non-judgmental demeanor, wealth of knowledge, and mindset of making money about calmness and alignment has been a game-changer."
Your books. Your rhythm. Your truth.
I work with service-based solopreneurs who are ready to stop guessing and start reading their own financial story.
Some people want their books handled, accurately, every month, without drama. Some arrive with two years of catch-up work and a lot of relief when they hand it over. Some keep their own books and just want one hard question answered properly. And some would rather learn to read their numbers themselves.
All four are real ways to work with me, and none of them requires the others.
One question, answered properly.
You don't have to hand over your bookkeeping to get my eyes on your numbers. Open Your Books is one working session: you bring a real question about money, I read your actual figures, and I tell you what I see. In writing, so you still have it in March.
A written pre-brief before we meet, one Zoom with the recording yours to keep, written follow-up notes, and one follow-up question any time in the next thirty days. $595, two sessions a week, both on Thursdays.
Or learn to read them yourself.
Journey is where the language gets taught, with a room full of solopreneurs working on the same thing. Two tiers.
Journey Pathway — Free
The full workshop library, recorded and ready whenever you have the hour. The Reading Room. And the community, where people ask the question they've been carrying around for a while. Free, and it stays free.
See what's inside →Journey Circle — $50/month
Three live hours with me every month: the workshop live with your questions in it, the Progress Circle, and a Working Session. Plus the worksheets that put each topic into your own business. $50 at the founding rate, $100 after.
See both tiers →Start where you are.
If you'd rather just begin on your own, begin here.
Know Your Numbers
For the solopreneur who is earning, but still guessing about where it all goes. Five sections, honest prompts, and live calculations. Downloads as a PDF with all your numbers in one place.
Get the workbookThere are more free tools, including the cash flow simulator and two short assessments, in Free Tools.
If you recognize yourself here, you're in the right place.
I work with coaches, consultants, wellness practitioners, therapists, attorneys, and creative professionals who are done avoiding their finances and ready to own them.
Coaches & Consultants
Variable income, pricing from instinct, tax surprises in April. How to price from reality, not hope — and stop undercharging even when you know better.
Read this page →Therapists & Wellness Practitioners
Sliding scale, multiple revenue streams, guilt around charging. The numbers don't have to feel like that.
Read this page →The Sovereign Three™
Financial clarity isn't one thing. It's three practices, working together.
- Know Your Numbers — understand what your reports are actually telling you.
- Claim Your Rhythm — build a money habit that fits how you run your business.
- Hold Your Shape — make decisions from clarity, not from pressure or panic.
When all three are in place, the finances stop being a source of dread and start being a source of information.
Learn about The Sovereign Three™About Stacy
I'm Stacy Luft. I've been working in financial operations since 1992, across businesses of every size and now inside my own practice. I'm also a CE Lecturer at Hofstra University, where I've taught foundational bookkeeping to financial professionals since 2018.
What I've learned from both sides of that work: the gap between having the numbers and understanding what they mean is where most solopreneurs get stuck. That's the gap I work in.
More about my workCommon questions
Is this just bookkeeping, or is it something more?
The books get done accurately every month, and then you get a one-page report in plain language telling you what happened, what it means, and one question worth sitting with. That report is the part most people have never had. It's not a spreadsheet you're left to interpret alone.
How is working with you different from hiring a bookkeeper who knows QuickBooks?
A bookkeeper who knows the software can categorize transactions. That's a starting point. What's often missing is someone who has been reading financial operations since 1992 and can tell you what your numbers mean about your business, not just that they were entered correctly. I also teach at Hofstra University, so explaining financial concepts in plain language is something I do every week. The difference shows up in what you understand at the end of the month.
What if I want to talk something through with you?
Then book an Open Your Books session. That's what it's for, and it's the honest answer rather than a brush-off. Monthly calls aren't built into the bookkeeping tiers, because the thing that would get squeezed is the care the books themselves need. Every message you send does get a written answer within one business day, from me, never routed to someone else. When you want a conversation with your numbers open in front of us, that's a session.
Will you look at my expenses and tell me what you notice?
Yes. Because I'm in your books every month, I see patterns over time: where money is going, where there may be inefficiencies, and where your spending aligns or doesn't align with where you want the business to go. I'm not an advisor in the legal or investment sense, but I bring a financial operations lens to what I see, and your monthly report tells you what I noticed.
Do I need to know anything about bookkeeping before we start?
No. Most clients come in having avoided their finances for exactly that reason — they don't feel like they know enough to even look. We start where you are. The goal isn't to turn you into a bookkeeper. It's to help you understand your own financial story well enough to make better decisions.
What if my books are a mess right now?
That's one of the most common starting points, and it's less unusual than it feels. Start with the readiness check and I'll tell you what your books actually need first. Sometimes that's a clean build, sometimes it's moving what you have, and sometimes it's a full Foundations Assessment before anyone commits to anything. I'll never quote you a number before I've seen the file.
Is there anything you don't do?
Yes. Physical products and inventory, sales tax, job costing with materials and labor broken out, and tax filing. If your business needs one of those, you deserve someone who chose that specialty, and I'll point you toward one. Selling online isn't on that list: courses, memberships and digital products are ordinary, and they're most of who I work with.
Your business doesn't need more pressure.
It needs a clearer foundation.
Start with the workbook. Start with the letter. Or answer eight questions and let me tell you where to start. The right place to begin is wherever you actually are.