A steady, shame-free space to build clarity, calm, and confidence with your business finances.

If money feels messy, overwhelming, or easy to avoid — you're not alone.

Maybe you open your banking app and close it without looking.

Maybe you tell yourself "I'll do the books this weekend" — and then don't.

Maybe you've started wondering if avoiding your numbers makes you less capable than everyone else who seems to have it together.

You're good at what you do. Your clients value you. Your business is real and growing.

But when it comes to the financial side? It feels different. Harder. More exposing.

And the longer you wait, the heavier it gets.

Another quarter passes without clear numbers. Another tax season filled with last-minute scrambling. Another year of doing capable work while carrying quiet anxiety about money.

You deserve better than this constant weight. You deserve to understand your numbers without shame or confusion.

You didn't start your business to feel this way.

You're at a moment of choice.

You can keep hoping things will somehow get clearer on their own.

Or you can step into a space designed to help you build that clarity — gently, steadily, and without shame.

Neither choice is wrong. But one creates momentum. The other creates more waiting.

If you're tired of waiting, Journey is here.

What Journey Is

Journey is a calm, guided membership for service-based solopreneurs who want to stop avoiding their numbers and start understanding them.

This isn't about becoming a finance expert overnight. It's about learning to check in with your money without dread. Building simple systems that actually fit your life. Making peace with your numbers so you can lead your business with confidence instead of confusion.

Inside Journey, you'll find gentle workshops, community support, and steady guidance to help you move from avoidance to capability — one manageable step at a time.

Journey gives you a soft place to land — a calm, shame-free space where you can finally understand your numbers and build financial confidence one gentle step at a time.

What Changes When You Have Financial Clarity

Before Journey, you might:

• Avoid looking at your accounts because it feels overwhelming
• Make decisions based on your checking balance instead of real data
• Wonder if you're charging enough, spending too much, or missing something important
• Feel behind, guilty, or like you're the only one who doesn't understand this stuff
• Dread tax time because you're never quite sure what you owe

Inside Journey, you learn to:

• Check in with your numbers calmly and regularly
• Understand what your money is telling you about your business
• Make decisions from data instead of guesswork or anxiety
• Build financial rhythms that honor your energy and your season
• Feel steady and capable with money — not perfect, but present

This isn't about doing more. It's about doing what matters, with support, so you can finally breathe again.

Who Journey Is For

Journey is for service-based solopreneurs who are done waiting for clarity to magically appear.

You might be a coach, consultant, therapist, attorney, writer, or wellness practitioner. What matters more than your title is that you're ready to:

• Stop avoiding your numbers and start understanding them
• Build simple financial habits that fit the season you're in
• Learn without judgment in a space that removes shame and pressure
• Create calm consistency instead of last-minute panic
• Feel capable and confident with the business you've built

You're ready for Journey if:

• You know you need support, but you keep putting it off
• You're tired of the guilt that comes with every avoided money task
• You want to stop feeling behind and start feeling steady
• You're done hoping this will somehow get easier on your own

You don't have to be perfect to join. You just have to be ready to begin.

How Journey Works

Journey offers two ways to be supported, depending on where you are and what you need right now.

🌿 Journey Pathway (Free)

Your calm starting point for awareness and connection.

Journey Pathway is for solopreneurs who want to reconnect with money in a space that feels gentle, inclusive, and supportive. You'll take the first steps toward clarity — without pressure, performance, or cost.

Inside Journey Pathway, you'll get:

• ✅ Complete access to our workshop library (replays of all Journey Circle monthly workshops)
• ✅ The Campfire Chat Space for genuine connection with other members
• ✅ Select templates and checklists so you can take action right away
• ✅ Self-paced mini-courses and guides you can use anytime
• ✅ A caring, nonjudgmental community that celebrates your progress

Journey Pathway is perfect if: You're testing the waters, rebuilding trust with money, or taking your first steps toward financial clarity.

Focus: Awareness, connection, and small, meaningful wins.

🌸 Journey Circle ($99/month)

Structure, support, and steady progress.

Journey Circle is for solopreneurs ready to move beyond awareness into confident, sustainable action. You'll get consistent support, kind accountability, and a calm structure for building lasting financial clarity.

Inside Journey Circle, you'll get:

• ✅ Monthly live workshops with practical, gentle teaching on essential money topics
• ✅ Monthly Integration Circles — reflect on your progress, reset habits, and stay steady
• ✅ Quarterly Planning Workshops — review what's working and plan your next season
• ✅ Private Circle Discussion Space — deeper support, question threads, and ongoing guidance
• ✅ Priority community support — judgment-free responses between calls
• ✅ Campfire Chat Space for connection across the full Journey community
• ✅ Templates, checklists, and courses to keep you moving forward
• ✅ A supportive community that honors your pace and celebrates your progress

Journey Circle is perfect if: You're ready to build consistent systems, stay accountable without pressure, and develop lasting confidence with your numbers.

Focus: Calm confidence, sustainable structure, and consistent clarity.

2026 Journey Circle Workshop Calendar

A gentle year of clarity, confidence, and steady financial support. Each month addresses a core financial skill you need to run your business with calm confidence.

January: Setting Up a Calm Money System for the Year Ahead
February: Creating Values-Aligned Budgets for Your Business
March: Making Peace With Taxes
April: Understanding Your Revenue Rhythms
May: Pricing With Confidence
June: A Fresh Start for Your Bookkeeping
July: The CEO Salary Workshop
August: Organizing Your Business Money
September: Sustainable Money Routines for Busy Seasons
October: Your Year-End Plan
November: Understanding Your Profit
December: A Gentle Annual Review

Every workshop is designed to be practical, supportive, and immediately useful. Circle members join live. Pathway members access the complete replay library.

What You'll Experience Inside Journey

You'll move from avoidance to calm capability by facing your numbers with support, not alone.

You'll shift old stories into quiet self-trust through kind, consistent practice.

You'll create systems that honor your energy instead of draining it.

You'll feel safe, seen, and supported in a space that celebrates your progress, not your perfection.

Journey moves with you — not ahead of you, not behind you. You set the pace. We provide the path.

A Note from Stacy

Hi, I'm Stacy Luft, Founder of CEO Business Balance.

After more than 30 years in finance and small-business strategy, I've seen what happens when capable entrepreneurs feel disconnected from their numbers: confusion, burnout, avoidance, and the quiet belief that maybe they're just "not good with money."

But here's what I know to be true: You're not broken. You were never taught this. And with the right support, you can absolutely build the clarity and confidence you deserve.

I created Journey to be the space I wish existed when I was learning — a place where growth happens without shame, where progress matters more than perfection, and where you're supported every step of the way.

This isn't bookkeeping training. It's about building a calm, clear, confident relationship with your business finances. It's about learning to trust your numbers — and yourself.

"In my world, being a CEO means being a Calm, Empowered Owner... of your business, your numbers, and your decisions."

Let's make peace with money, together.

Stop Waiting for Clarity to Arrive. Build It Here.

You've been thinking about getting support with your finances. Maybe for months. Maybe longer.

Here's what I want you to know: Waiting doesn't make this easier. It just makes it heavier.

The steadiness you're looking for begins with one choice — to stop carrying this alone and start building clarity with support.

Choose your starting point:

Start Free with Journey Pathway

Learn, connect, and take gentle steps toward clarity — no cost, no pressure.

Build Momentum with Journey Circle — $99/month

Get structure, accountability, and consistent support to build lasting confidence with money.

Your numbers are not something to fear. They're something to understand, befriend, and lead from.

Your First Calm Step Toward Financial Clarity

This is your invitation.

Not to be perfect. Not to have it all figured out. Just to begin.

Journey is a space where safety is sacred and progress is celebrated. Where clarity meets compassion. Where confidence begins quietly, one steady step at a time.

The calm you're looking for? It's built, not found. And you don't have to build it alone.

Once you remember your power, you stop seeking permission.
Once you stop shrinking, you begin to build.

Begin here.