Know Your Numbers — CEO Business Balance
CEO Business Balance

Know Your Numbers

Five sections. Honest prompts. Download your results when you're done.

Section 1 of 5

What came in

Pull every dollar of revenue into one place — probably for the first time. No analysis yet. Just the full picture.

List every source — Stripe, PayPal, Venmo, direct invoice, Zelle, cash, retainer, project work.
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Monthly average

Most solopreneurs know their best month. This section is about knowing the real number — the average, not the highlight. That's what we build from.

Section 2 of 5

What went out

Make the invisible visible. Every expense — the ones you know, the ones you forgot, and the ones quietly draining your margin.

Software, subscriptions, tools, insurance, contractor support — everything that shows up every month.
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Total monthly recurring
Courses, equipment, conferences, annual renewals. We'll divide by 12 for your monthly average.
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Monthly average (÷ 12)
Total avg monthly expenses

You're not looking for things to cut. You're looking for clarity. Some of these are investments. Some are habits. Knowing the difference is the first step to spending on purpose.

Section 3 of 5

What it actually costs to serve a client

Beyond your time. The tools, platform fees, and support that go into delivery. This is what makes pricing sustainable — or not.

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Zoom, scheduling, project management, contracts, storage, communication.
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Stripe ~2.9% + $0.30. Calculate what you actually lose per transaction.
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What you charge
Tool & software costs
Contractor costs
Processing fees
What's left before you pay yourself

This isn't about whether your price is too low or too high. It's about whether you actually know what you're working with. A lot of solopreneurs discover here that they've been paying to work — and didn't realize it. That's not a judgment. That's information.

Section 4 of 5

Does the math work

Given everything you now know, is your business set up to support the life you want to build?

Rent, utilities, food, transportation, insurance — everything.
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The number that would actually feel good — not just survivable.
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If unsure, use 25–30% of your average monthly revenue as a starting estimate.
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This is the number most solopreneurs skip. Even a starting number — $200, $300 — is a number.
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Your total from Section 2.
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Personal expenses
Taxes set aside
Retirement contribution
Business operating expenses
What your business needs to generate

The retirement question isn't a bonus consideration. It's part of the math. You are your business's most important asset — and you deserve to be building toward something, not just sustaining what's in front of you right now. If that number felt uncomfortable to write down, that discomfort is information worth sitting with.

Section 5 of 5

When the math doesn't work — what to do next

If your numbers revealed a gap, you're not behind. You're informed. That's the better position — now you can make a real decision instead of a hopeful one.

1
Increase revenue

This is the lever most solopreneurs reach for first — and sometimes it's the right one. But more revenue only solves the problem if the rest of the math holds.

  • Can I raise my prices on current or future clients?
  • Can I serve more clients without sacrificing delivery quality or my capacity?
  • Is there an offer I'm underusing that my ideal client actually needs?
  • Do I know what I need to charge per client to hit my Section 4 number?
Raising revenue without understanding your expenses and client costs first is like driving faster without knowing where you're going. Sections 2 and 3 give you the map. This lever moves you forward on it.
2
Reduce expenses

Not about cutting everything nonessential. About making sure every dollar going out is earning its place.

  • From Section 2 — what did you identify as forgotten or no longer useful?
  • Are there tools you're paying for that duplicate each other?
  • What would you cut first if revenue dropped 20% next month? Start there.
Reducing expenses creates breathing room. It doesn't build a business. This lever is most powerful combined with at least one other.
3
Adjust expectations

The lever nobody wants to talk about — and the one that sometimes tells the most important truth.

  • Is closing this gap realistic in the next 90 days?
  • Am I working toward a number I actually want, or one I think I'm supposed to want?
  • Am I measuring against a timeline that was never realistic?
Adjusting expectations isn't settling. It's making decisions from reality instead of pressure. Sometimes the most powerful financial move is giving yourself permission to build at the pace that's actually sustainable.

You've done work that most solopreneurs never do. What happens next depends on what the numbers told you.

Journey Circle

You can see the path. You need support staying on it.

Live workshops, guided financial rhythm work, and a community of solopreneurs doing this alongside you. This workbook is just the beginning of what we do together.

Upgrade to Journey Circle →
Momentum

The numbers feel too tangled to trust on your own.

Done-for-you bookkeeping and direct mentorship. You bring the business. I bring the translation. You don't have to have it figured out first.

Let's talk about Momentum →

Your summary is downloading

Save it somewhere you'll find it. The next time you work through this, you'll have something to compare it against — and that comparison is where the real story is.