About Stacy & CEO Business Balance

You’re not just running a business. You’re shaping your life. And that change starts with your relationship with money.

Most solopreneurs never planned on being their own “finance department.” You became a coach, consultant, wellness practitioner, writer, or strategist because you wanted to help people and share your work with the world. But somewhere along the way, the money side crept in—and it started to feel heavy.

Confusing spreadsheets. Fluctuating income. Tax-time dread. That constant sense of “I should really have this figured out by now.”

I’ve heard it all—and I’ve seen what it does. Brilliant solopreneurs stall their growth not because they lack talent, but because money feels stressful, messy, and overwhelming.

I believe it doesn’t have to be this way.

Who I Am

I’m Stacy Luft, founder of CEO Business Balance. For more than 30 years, I’ve worked in financial operations, bookkeeping, and cash flow strategy—serving as CFO, COO, and teaching bookkeeping at Hofstra University.

From multimillion-dollar companies to solopreneurs just starting out, I’ve seen the difference between avoiding your numbers and engaging with them with clarity and confidence.

And here’s what I’ve learned: solopreneurs don’t need complicated, corporate-style systems. They need money practices that are calm, clear, judgment-free, and sustainable.

That’s why I created CEO Business Balance. And here, CEO doesn’t mean corner office—it means:

✨ Calm, Empowered Ownership of your money. Choosing Ease Over chaos.

What I Believe

Money clarity isn’t about restriction. It’s about safety, choice, and freedom.

It’s not about “getting it perfect.” It’s about practicing calm, clear habits—one small, steady step at a time.

And it’s not about shame. If you’ve been avoiding your numbers, you’re not alone. You don’t need rescuing. You need a safe space to learn, to ask questions, and to try again without judgment.

Why This Matters

When solopreneurs avoid their numbers, the costs pile up:

• Missed opportunities
• Hesitation on decisions
• Stress that leaks into every part of life

But when they face their money with clarity, the shift is profound. Clients tell me they finally sleep better. They stop second-guessing themselves. They pay themselves consistently. They make aligned choices with confidence.

One Journey member went from avoiding her bank account for months to checking in weekly without panic. A Momentum client scaled from working alone to leading a team—without losing track of her finances.

The transformation isn’t just in their spreadsheets. It’s in how they feel: calm, capable, and confident.

What I Offer

Through my Empower & Grow programs, I guide solopreneurs along two clear paths:

🌿 Journey — A financial clarity membership for solopreneurs who are ready to create a new relationship with money. With step-by-step templates, monthly workshops, and a supportive community, Journey is where you practice calm, clear money habits—without shame, without overwhelm.

📊 Momentum — A bookkeeping and advisory partnership for solopreneurs who want expert financial support without losing connection to their numbers. Momentum provides reconciliations, documentation, and clear reports so you always know where you stand and where you’re headed.

Some solopreneurs start in Journey, then grow into Momentum. Others come directly into Momentum when DIY bookkeeping has become too heavy. Both paths are designed to meet you where you are.

My Promise

This isn’t about rescuing you. It’s about walking with you.

I’ll bring clarity, structure, and support. You’ll bring honesty, willingness, and commitment. Together, we’ll change how you work with money.

Because money shouldn’t be a source of stress—it should be a foundation of calm confidence that lets your business truly support your life.

My Invitation

If you’ve been whispering, “I really need to get this money thing sorted,” you’re not behind. You’re not alone. And you don’t have to figure it out by yourself.

Explore Journey or Momentum today—and take the next step toward calm, clear confidence with your money.